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Senior Product Manager - Ads & Promo Platform

SKU 191 Categories ,
Location

Bangalore

Technical area

YoE

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Description

About the Role
Fasten your helmet and climb on board if you’re ready to be our Senior Product Manager – an integral player in Gojek’s Ads and Promo Platform team. In this role, you’ll take the wheel in building a platform that enables advertisers of all sizes to serve the right ad at the right time to the right users within the Gojek ecosystem. You’ll also craft complex relevant and personalization models, forecast these models, as well as auction mechanisms that can catapult the Ads and Promo Platform product suite to the next level. Your efforts will work to empower over 200 million (S)SMBs to grow their business at an affordable price and contribute significantly towards building a stronger, more compelling ad-tech platform in the GoTo ecosystem.

What You Will Do

Drive product strategy, prioritize the long term roadmap, and execute on the product initiatives enabling high-quality ads to be served to users on both the SuperApp and offline mediums
Build an intelligent platform that provides recommendations and allows advertisers of all sizes to plan, buy, and manage media across all our inventories (i.e. in-app, affiliate digital assets and GoScreen)
Build products for advertisers and publishers (like relevance and personalization models) that can recommend the right ad for the right user under the right context, as well as products to audit and improve ads quality at scale and determine the most optimum pricing for various ad formats across all inventories
Lead a cross-functional team, partnering with engineering, data science and other product teams to ship high impact capabilities and product improvements to drive efficiency
Partner with the Design and User Research teams to understand problems from advertisers, publishers, and the end-users point of view before identifying and iterating on solutions
Define clear and well-scoped requirements documents that are easily understood by technical and non-technical audiences
Work with our business intelligence and analytics team to design and implement experiments that will help shape the product portfolio
Collaborate with internal stakeholders across various Business teams (i.e. Food, Transport, Logistics), and Sales and Marketing teams to define the product, identify metrics, and develop launch strategy, product messaging, and training

What You Will Need

A Bachelor’s or Master’s, or an equivalent degree, preferably in engineering or management
At least 4 years of experience as a product manager, ideally working on a large scale B2B platform or ad-tech products
Analytical and data-informed decision making abilities, and understanding nuances to influence definition and measurement of product success
Experience working with data science teams that have shipped features relying on machine learning models
Prior experience working on ad-tech products is a plus
Experience working with agile product development teams that focus on increasing overall efficacy
A customer-centric attitude and curiosity to ask questions from a customer point-of-view to ensure we build what will serve them best
A self-starter work ethic and an aptitude for being a quick learner to upskill consistently and excel in a complex and a fast-paced environment

About the TeamOur Ads and Promo Platform team consists of 50+ GoTroops working together as product managers, software engineers, data scientists, researchers, product designers, and business managers. The team is spread across Bangalore, Gurgaon, Singapore and Jakarta. Our primary goal is to serve users in the Gojek ecosystem with the most meaningful and delightful ads and promos. To do so, our platform offers a wide range of products to support demand and supply stakeholders, which includes Advertiser Tools that let merchant partners and brands plan, buy, and monitor campaigns, Publisher Tools that enable businesses like GoFood, Transport, and GoPlay to unlock inventory, and Core Platform and Data Tools that power ad serving, targeting and personalization. It’s an affordable solution for advertisers of all sizes. We work closely with brands, agencies, merchant partners and internal stakeholders across all of Gojek’s 20+ businesses. We’re also members of the IAB Tech LAB and actively contribute to shaping the future of the ad-tech industry in the region. Our supply also extends beyond our SuperApp, and includes digital out-of-home assets as well as mobile apps and websites within our wider affiliate ecosystem. In the last year, the team has shipped a lineup of products, including the patented GoScreen – the only global transit digital out-of-home product to programmatically serve ads with IAB certified OMSDK’s legitimization. Other products include self-serve advertiser tools for campaign setup and performance management, and an ad server and ML model for relevance and personalization. In the coming year, we’re geared to build the end-to-end DSP and SSP platform along with a Data Management Platform for a complete end-to-end offering for advertisers and publishers in our ecosystem, making it one of the largest ad-tech players in the SEA region. Our team comprises a diverse bunch of folks – entrepreneurs, party planners, rock climbers, plant enthusiasts and tech-preneurs, to name a few. During the WFH period, we enjoy our weekly non-work catch ups that usually are all about games, new hobbies, Netflix to-watch lists, and lively discussions on politics, books, and technology.

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