UX Lead

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About Rupeek

Rupeek is India’s fastest growing asset-backed digital lending platform. Rupeek is on a mission to solve credit needs of households and small and medium businesses in India. More than 90% of Indians don’t have access to formal credit. Unsecured credit is expensive and has limited availability. On the contrary, 95% of Indian household net worth is in some form of assets. Rupeek’s technology led platform enables customers to get credit against their assets making credit accessible to the masses in a fair and convenient manner.


Rupeek started its journey with a focus on gold as an asset. Indian households have a unique relationship with gold holding over 25,000 tonnes. Only 5.5% of this gold is used to obtain formal credit due to friction involved in the process of getting credit and fear of losing gold. Rupeek solved this problem over the last 5 years by providing doorstep gold loans and transformed the way gold loans are disbursed in India. More than 1 lac customers who were earlier resistant to getting gold loans now use Rupeek’s digital platform to avail credit. Gold loan category alone is estimated to be at 20B USD in annual disbursement. This is just a start and Rupeek intends to launch many more financial products spanning across multiple asset classes in near future. 


Founded in 2015 by Sumit Maniyar, Rupeek is present in over 25 cities in India and has touched over 1,00,000 customers. Headquartered in Bangalore, Rupeek’s investors include Sequoia Capital, Accel Partners, Bertelsmann and GGV Capital.

Tech Stack – https://stackshare.io/rupeek/platform-stack

Why work with us?

● Collaborate with product & business teams to develop use cases & high-level design


● Plan & lead UX activities from initial requirements to the concept, Research, interaction design,

& development

● Create storyboards, wireframes, high-fidelity mockups & prototypes to guide design &


● Synthesize user testing data & collaborate with stakeholders; iterate designs rapidly based on


● Perform metrics analysis pre & post launch to deduce design optimization efforts. Good to


How your skills and passion will come to life at Rupeek :

● Problem-solving with analytical and creative/design thinking 

● Understanding of interaction design principles 

● Knowledge of industry tools such as Sketch, InVision, Adobe InDesign, Illustrator, Zeplin, and Adobe Creative Suite 

● Business know-how: Understanding of business metrics and the ability to translate company goals and objectives into digital experiences 

● Basic understanding of how Android, Web technologies work 

● Team management, task prioritization & allocation 

What you’ve accomplished:

● 8+ years of hands-on experience in IA, Wireframing, use cases and flow diagrams, and UI ● 2+ Work experience in a Fintech Startup / financial institution/lending product ● Solid understanding of user-centered design and interaction design principles ● Strong portfolio demonstrating past work experience, deliverables, and extraction of actionable insights from qualitative data 

● A user-centric mindset, data-centric approach 

● Very good communication skills and presentation skills

● Extreme ownership of the work and have driven projects end to end 

● Team player and is contributes to teamspace or community 

Rupeek in news


How gold loan will see growth during COVID /recession below


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